7 Digital Marketing Tips for Bloggers
As of 2020, there are over thirty-one million bloggers in the United States alone-more than ten percent of the population. And that statistic doesn’t include the myriad of influencers on platforms such as Instagram, TikTok, and Twitter. In the past decade, blogging has expanded to become far more than a hobby among middle-aged moms and troubled teens; blogging has evolved into a lifestyle and a means of living-a source of income. If you’re a blogger-or hope to be-digital marketing is your key to success. Below are twenty digital marketing tips for bloggers.
Optimize Posts With Keywords
First and foremost, optimize your blog posts with one to two relevant, long-tail keywords. If you don’t optimize your posts for keywords, Google is much less likely to index them, let alone rank them on the first page of Google search results. Be sure to use relevant keywords to help users find your content. For example, if you are writing a blog post about how to remove a stain from wool clothing, include keywords that describe this stain (“grease stain”) and what you’ll teach in the post (“how to remove grease stains from wool clothing”).
Identify Your Target Audience
Who are you writing for? What do you want to achieve? And who will benefit from your blog posts? Ask yourself these questions and take the time to write out a thoughtful summary of the group of individuals you hope to read. Once you have identified your target audience, you will be able to create content that speaks directly to them and improve your chances of making an impression.
Attract Media Attention
If no one reads your posts, how will they find them? First, create a list of journalists, influencers, and organizations who might find your content valuable. Include the individual’s name, email address, website, or blog as you take notes. Next, reach out to them. Present your blog and a brief introduction about what you can offer them. And lastly, share your post on social media. If you have optimized your post to target a specific audience, the attention may come to you without much effort. By sharing your blog posts, you give viewers the opportunity to spread your content, increase your site visitors, and improve your overall SEO.
Implement Internal Links
As you share your blog posts, you’ll notice that internal and external links play a key role in increasing site traffic. If you haven’t already, take the time to improve the internal linking of your website. Start by selecting two or three sites that relate to your content and link them to one of your blog posts. By providing links to other blogs on external websites, you offer readers an additional source of information that may help them learn more about you and your work. In addition to adding links from relevant sources, link to posts from your own blog as well. This gives your readers the chance to dive deeper into your content and connect with you and your blog.
Write Longer Blog Posts
Do your best to aim for at least 1500-2000 words for each blog post. If you have the time, expand your old blog posts with supplemental series of longer posts, each featuring a different, related topic. In-depth articles take time, but they yield great results. Additionally, they have been proven to be more successful on search engines and more popular among Internet users. Longer posts give your readers time to reflect on the topic before moving on to the next piece. In today’s society, blog posts that exceed 1000 words indicate authority on the topic and inspire readers to trust you and your content.
Use Plenty of Visuals
If you aren’t an art major, it’s easy to overlook the power of images. Rather than beginning your blog post with a block of text and going straight into the point of discussion, try starting with an image that captures your reader’s attention and then introducing the article with a brief summary. For example, rather than beginning a blog post about weight loss with “I think losing weight is important, and I have some tips to share in this article,” begin by illustrating weight loss tips with a graphic. Then, continue with your introduction and any important information for the reader.
Create A Newsletter
If you have a popular blog, you may want to consider offering a newsletter. In this way, your readers can stay updated on the most recent posts and receive links to other blogs they might find interesting. Consider creating a sign-up form or an opt-in form at the end of each blog post. Readers will be more likely to sign up for your email newsletter if they feel like you value their support and that your content offers them some sort of benefit. Create a list of individuals you feel may be interested in signing up for your newsletter, and consider hiring a graphic designer or SEO specialist to create your newsletter and send it out regularly.
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