Know about Amazon Marketing Services (AMS)
Understanding Amazon but ignoring the performance-marketing aspect of a DSP purchase will not suffice. However, just because an agency understands programmatic doesn’t imply they’ll be able to navigate Amazon’s DSP and get the most out of it. Amazon Marketing services are well-versed in all things Amazon and have experience and competence in programmatic media management. To get the most out of Amazon’s DSP and drive results, we construct segmented campaigns to thoroughly analyze and optimize between audiences, placements, inventory, and creativity. To know more about Amazon Marketing Services, you can visit the below link:
https://www.zonbase.com/blog/amazon-marketing-services/
Starting with or migrating to self-service DSP is apparent, but adequately using those benefits necessitates knowledge, skills, and resources that many brands lack. Partnering with an agency with those capabilities may unlock performance, control, and insight, transforming the way you utilize – and, more importantly, benefit from – Amazon DSP and OTT.
Amazon Marketing Services (AMS) is Amazon’s pay-per-click (PPC) platform, allowing businesses to target specific visits based on keywords, items, and buyer interests.
AMS provides the following services:
- Pages on Amazon
- Display Ads for Products
- Search Ads with a Headline
How to Become an Amazon Marketing Services Candidate
AMS is only available to approved Amazon accounts. To obtain access, you’ll need one of the following five credentials:
- A login to Vendor Central is required.
- A login to Advantage Central
- A Vendor Express account is required.
- You can request an invitation to represent a vendor
- A Kindle Direct Publishing (KDP) account is required to publish books on Amazon’s e-book platform.
AMS Ads are available in a variety of formats.
Sponsored Product Ads, Product Display Ads, and Headline Search Ads are the three types of ad campaigns.
- Advertisements for Sponsored Products
Sponsored Products allow Amazon sellers to have more influence with product merchandising. When visitors search for the terms you bid on with tailored ads; you can increase the visibility of your goods. You only pay when someone clicks on your ad and visits the page with your offer.
- Display Ads for Products
Below the Buy Box and delivery details on an Amazon product page, adverts appear on the right-hand side. The advertising resembles Sponsored Products ads; however, they focus on the brand rather than the specific product.
- Update on Headline Search Ads
In Seller Central, Amazon has included Headline Search Ads for third-party sellers who were previously exclusively available to Vendors. This could lead to greater keyword competition. Product and Interest are the two types of targeting available for product display adverts.
Product targeting allows you to choose which pages your ad will appear on. You can select which ASINs and related goods your ad will display. This is useful if you want your product to appear on the detail pages of your competitors, particularly those that are priced higher than you. Individual ASINs, UPCs, and keywords can be added.
Final thoughts
A cost-per-click, auction-based pricing mechanism is used by Amazon Marketing Services. Setting the maximum cost-per-click you’re willing to spend is a good idea. Your ad is more likely to be displayed if your bid is competitive. Product Display Ads have a minimum cost-per-click of $0.02.
